186 total views
186 total views As the marketplace expands inviting new entrants into the industry, the competition to gain customer attention and trust through branding is getting stiffer. In this context, let us take a moment to comprehend: What is a brand? What is branding? What are the rules of branding? Why does branding assume so much prominence?…
60 total views
60 total views The debate around social media rules can be endless. Are there any social media rules? We find both groups: individuals who advocate and others who do not. Who is right in these two? Which group must we support? Should we be active on social media? If yes, why should we be active at…
125 total views
125 total views Social media marketing is the name of the game businesses cannot ignore. With the world already in the grip of digital adaption, social media is now closer than ever to users. The increase in the number of social platforms and the logarithmic increase in the number of social media users every year makes…