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Social media is the lifeblood for businesses.
Ignoring social media management or the role of social media managers can mean havoc to businesses to thrive in this customer-first era.
Irrespective of the business size and geography, social is potent enough to build credibility, drive business and capture the customer attention.
If you are a business owner, start-up founder, or entrepreneur passionate to level up your business branding and sales by social media management services, welcome!
This post takes you on a journey about social media management services and why business owners must hire social media marketing managers for their brand’s growth.
The Rise of Social Media and Social Media Management
The journey of social media might have begun with Google Plus and Facebook.
However today, social media is a constituent of human lives to an extent that social platforms are exponentially growing and influencing the customer decision making.
The social media platforms with more than 100 million monthly active users are as below:
Social media management growth crossed its infancy. Studies project a brighter future for social media management and social media management services.
- Markets and Markets found that the Social Media Management market size might grow from USD 14.4 billion in 2021 to USD 41.6 billion in 2026, at a Compound Annual Growth Rate (CAGR) of 23.6% during the forecast period.
- Another study by Global News Wire indicates that the Global Social Media Management Market Projected to Surpass $18,197.8 Million, growing at 21.2% CAGR from 2021 to 2028.
- Specifically, the Asia-Pacific market might dominate the social media management market.
The driving factors behind this optimistic growth for social media are obvious:
- Increase in the number of social media users year after year, thanks to the emerging social platforms entering the domain.
- Penetration of digital technology and smartphone dependence to make purchase decisions.
- Brands trying to reach customers by leveraging unique, engaging and diverse social selling tactics.
What does a Social Media Manager do?
For business owners and entrepreneurs, time translates to money. On the contrary, social media management demands personal attention and time.
Ignoring to leverage social media owing to time constraints means losing the golden opportunity to build credibility and trust among customers.
Inarguably, social media management tools and automation do exist. However, automation might devoid your social media of the ‘human touch’ – a critical element to establish business branding.
Besides, social content creation, designing, scheduling, tracking, auditing and engaging with the audience are time-demanding tasks. No amount of automation might supplement human social media managers.
The Role of a Social Media Manager
Social media managers are the voice of a business. Business owners intend their brand connects, engages, educates audience along with bringing in leads.
And that’s precisely what social media managers accomplish. Whether you hire a freelance social media manager or employ a social media management team full-time, here is how social media managers help:
Content Audit and Strategy
Engaging customers on social media is a delicate task. Approaching the audience with a direct ‘hard-sale’ technique would rather make them happier stay away from you.
On the other hand, if you constantly keep engaging them by not focusing on driving sales, it might not be profitable in terms of ROI.
Thus, a seasoned freelance social media manager comes to your rescue to accomplish this delicate task. They can audit your existing content, make a competitive analysis and create a plausible content strategy that efficiently balances selling and engaging.
An observation here: not every freelance social media manager might have expertise in creating a content strategy that works.
Thus, ask for a proven content strategy experience in the freelance social media manager you hire.
Content Design and Development
The crux of building a brand and engaging an audience through social media management lies in the content.
Content is the medium to narrate your brand story, pique audience curiosity and establish trust that a brand can solve their pain points.
Social media content creation is a lot more than just sharing blog links or cat videos. It necessitates:
- Analyze the business needs
- Perform a competitive analysis
- Identify the best fit content formats
- Create and design compelling content
All these steps need a careful approach to ensure that the content adheres to standards, is factual and promotes your business with the relevant authority, tone and uniqueness compared to the competition.
A proven freelance social media manager invests the optimal efforts to accomplish these tasks, allowing business owners the time to focus on other crucial tasks.
Engage with audience
As Amy Jo Martin says puts it about social media:
“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”
On social media, businesses need to be social – meaning engaging with the audience’s replies, comments and queries.
With a dedicated freelance social media manager in place, brands can:
- Delight users through meaningful conversations.
- Handles the end-to-end user engagement
- Build better trust and business reputation.
Increase the effectiveness of marketing funnels
Social media is one of the foundational stages of a marketing funnel.
In the non-linear pattern of a customer journey in the marketing funnel, the probability that customers check a brand online or get in touch with queries through social is high.
A social media manager capable of designing marketing funnels and handling customer queries, the conversion rate increases.
Track, analyze, report and refine
One of the essential tasks of a social media manager is to analyze the metrics.
A freelance social media manager with an analytical bent of mind and well-versed in studying the social metrics can assure ROI.
By a thorough analysis of the metrics with the help of social media management services, businesses can:
- Identify the potential customers.
- Analyze the demographics to design effective products and services.
- Take productive approaches in paid campaigns.
- Tweak the content strategy and infuse elements that the audience engages with the most.
How social media management services promote business growth?
Social media management services benefit businesses in diverse ways. Studies indicate how.
- 55% of customers study a brand, its products and services on social before making a purchase decision.
- Interestingly, social media impact affects the purchase decisions of C-Suite professionals and entrepreneurs too.
- A study by IDC confirms that 75% of B2B buyers and 84% of C-level/vice president (VP) executives survey social media to make purchase decisions.
In other words, social media management services help you hit the bull’s eye.
By hiring a freelance social media marketing manager with proven experience in offering social media management services, business owners can make profitable decisions.
Create effective paid strategies
Staying active on social media is beyond content creation and distribution. It demands the knack to leverage paid and organic through benefitting approaches.
An experienced freelance social media marketer with hands-on expertise in handling social media ads and paid promotions will deliver the results a brand deserves.
Their inputs add value to strategize campaigns, ad budgets, design and run ad campaigns, track and monitor campaign results.
Overcome business challenges
Social selling is not an easy breeze. With intense competition and customers equipped with plenty of choice range and information, on social, businesses must play it right or go home.
Experienced social media management services adept in handling business challenges of various industries can help budding entrepreneurs.
By collaborating with an expert freelance social media manager, businesses can benefit from social media management holistically.
Level up business branding
There exists a strong correlation between maintaining an active presence on social media and brand building.
Those companies that eye branding to skyrocket their reputation can never put a blind eye on social media management services.
By clarifying their targets, ideas, brand culture and marketing goals to the social media management services or a freelance social media manager, businesses can step up their digital branding seamlessly.
Social media management is not a child’s play. At least not for the businesses and individuals who focus on building their reputation and gaining handsome ROI alongside.
Trusted social media management services and experienced freelance social media managers can assure that businesses get the ultimate return on the social media management.
Provide technical assistance
Social media management is about technology as much as about psychology.
Hiring a certified freelance social media marketing manager assures peace of mind to business owners that ‘technically’ they are doing social the right way.
Furthermore, they would thank themselves for hiring a freelance social media manager when running paid campaigns and ads realizing the technicality involved.
Assists to do social the right way
Creating a social strategy demands a tactical and strategic approach that align with social media golden rules.
From performing a SWOT analysis to knowing the technical how of the social media management tools, a dedicated freelance social media marketing manager will handle your social the right way.
An expert freelance social media manager ensures that you get the fullest out of the social media management for the investment made.
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.”– Sean Gardner, Forbes Social Media Power Influencer, AI specialist
Hire me to level up your branding!
If you are determined to WOW your audience, build your branding and push your business closer to social users, a compelling content strategy and social media marketing are what you need.
And that’s what precisely I can offer you. Email me at email@example.com or connect with me LinkedIn to discuss and identify your pain points and carve a Content Strategy that profits you in the long run.