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Social media is the lifeblood for businesses. 

To thrive in this customer-first era, ignoring to invest in social media management or the role of social media manager can mean havoc to businesses. 

Irrespective of the business size and geography, social is potent enough to build credibility and drive business and capture the customer attention it deserves.

If you are a business owner, start-up founder, or entrepreneur passionate to level up your business branding and sales by social media management services, you are in the right place. 

This post gives you detailed insights about social media management services and why business owners must hire social media marketing managers for their business growth.

The Rise of social media and Social Media Management

The journey of social media might have begun with Google Plus and Facebook. 

But today, social media is a constituent of human lives so much that social platforms are exponentially growing and influencing users in many ways.

The social media platforms that have more than 100 million monthly active users are as below:

Facebook2.91 billion
YouTube2.291 billion
WhatsApp2 billion
Instagram1.287 billion
Pinterest459 million
Twitter396 million
LinkedIn310 million
Quora300 million

Social media management growth is now in its infancy. Studies project a brighter future for social media management and social media management services. 

  • Markets and Markets found that the Social Media Management market size might grow from USD 14.4 billion in 2021 to USD 41.6 billion in 2026, at a Compound Annual Growth Rate (CAGR) of 23.6% during the forecast period. 
  • Another study by Global News Wire indicates that the Global Social Media Management Market Projected to Surpass $18,197.8 Million, Growing at 21.2% CAGR from 2021 to 2028.
  • Specifically, the Asia-Pacific market might dominate the social media management market.

The driving factors behind this optimistic growth for social media are obvious:

  • Increase in the number of social media users every year, thanks to the new social platforms entering the domain every while.
  • Availability of digital technology and smartphone dependence to make purchase decisions.
  • Brands trying to reach customers by leveraging unique, engaging, and diverse social selling tactics.

What does a social media manager do?

For business owners and entrepreneurs, time can be more than precious. On the other hand, social media management demands personal attention and time. 

Ignoring to engage and leverage social media amidst this busy schedule means losing the opportunity to build credibility and trust among customers.

Inarguably, social media management tools and automation do exist. However, automation might devoid your social media of the ‘human touch’ – a critical element to establish your branding. 

Besides, social content creation, designing, scheduling, tracking, auditing, and engaging with the audience are time-demanding tasks. No amount of automation might fully serve the purpose of staying active on social media. 

Businesses need a human social media manager and human-driven social media management services. Period.

The Role of a Social Media Manager

Social media managers are the voice of your business. As a business owner, you would want your brand to connect, engage and educate, of course, sell to your audience. 

And that’s precisely what social media managers get done.

Whether you hire a freelance social media manager or employ a social media management team full-time, here is what social media managers help your business with:

Content Audit and Strategy 

Engaging customers on social media is a delicate task. Approaching the audience with a direct ‘hard-sale’ technique would rather make them happier stay away from you. 

On the other hand, if you constantly keep engaging them by not focusing on driving sales, it might not be profitable in terms of ROI.

Thus, a seasoned freelance social media manager comes to your rescue to accomplish this delicate task. They can audit your existing content, make a competitive analysis and create a plausible content strategy that efficiently balances selling and engaging. 

An observation here: not every freelance social media manager might have expertise in creating a content strategy that works. 

Thus, ask for a proven content strategy experience in the freelance social media manager you hire. 

Content Design and Development

The crux of building branding and engaging an audience through social media management lies in the content. 

Content is the medium that lets you narrate your brand story, create curiosity in the audience, and solve their pain points.

And creating content for social media is a lot more than just sharing blog links or cat videos. It demands:

  • Analyzing your business niche
  • Perform a competitive analysis
  • Identify content formats that suit you best
  • Write and design content

All these while ensuring that the content adheres to standards is factual and promotes your business with the relevant authority, tone, and uniqueness compared to the competition. 

A freelance social media manager will invest the optimal efforts to accomplish this, allowing business owners to focus on other crucial tasks.

Engaging with audience

As Amy Jo Martin says about social media: “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”

On social media, businesses need to be social – meaning engaging with the audience’s replies, comments, and queries. 

According to Sprout Social Index, 40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.

With a dedicated freelance social media manager in place, you make your customers happier effortlessly. 

Your social media manager will handle the end-to-end task of user engagement building better trust and reputation for your business.

Play a crucial role in the marketing funnels

Social media is one of the innate stages of a marketing funnel. 

In the non-linear pattern of your customer journey via your marketing funnel, chances that your customers check your brand online or get in touch with queries through social are high.

With a social media manager experienced in designing marketing funnels and handling customer queries, you increase this conversion rate. 

It indicates that your social media manager plays a role in the success of your marketing campaigns.

Track, analyze, report, and revamp

Investing in social is not all about only the audience. It is also to obtain the ROI by analyzing the metrics and analytics. 

A freelance social media manager with an analytical bent of mind and well-versed in studying the social metrics can benefit more than you imagine. 

By a thorough analysis of the metrics with the help of social media management services, businesses can:

  • Identify the potential customers.
  • Analyze the demographics and design products and services to cater to their needs.
  • Take productive approaches in paid campaigns. 
  • Tweak the content strategy and infuse elements that the audience engages with the most.

And that’s not all.

How can social media management services promote business growth?

Social media management services can benefit you in diverse ways. Studies indicate how.

  • 55% of customers study a brand, its products, and services on social before making a purchase decision. 
  • Interestingly, social media impact affects the purchase decisions of C-Suite professionals and entrepreneurs too. 
  • A study by IDC confirms that as much as 75% of B2B buyers and 84% of C-level/vice president (VP) executives surveyed use social media to make purchasing decisions.

In other words, social media management services help you hit the bull’s eye. 

Social Media Manager Roles

By hiring a freelance social media marketing manager with proven experience in offering social media management services, business owners can make profitable decisions.

Create effective paid strategies: 

Staying active on social media is not always about creating content and distributing. It is the tactic of leveraging paid and organic through the benefitting approaches. 

An experienced freelance social media marketer with hands-on expertise in handling social media ads and paid promotions will deliver the results you expected. 

They would guide you to make suitable decisions regarding ad budgets, designing and running ad campaigns, tracking and monitoring campaign results, and a lot more.

Overcome your business challenges: 

Social selling is not a breeze. With intense competition and customers equipped with plenty of choice range and information, it is whether to play right or go home on social. 

Experienced social media management services would be adept in handling business challenges of various industries. 

By collaborating with an expert freelance social media manager, your business can benefit from social media management that serves the purpose.

Level up your business branding: 

Maintaining an active presence on social media and building branding are interlinked. 

Those companies that are eyeing branding and skyrocketing their reputation can never ignore social media management services. 

By clarifying their targets, ideas, brand culture, and marketing needs to the social media management services and freelance social media manager, businesses can step up their digital branding.

Ensure return on investment: 

Social media management is not a child’s play. At least not for the businesses and individuals focusing on building their reputation and gaining handsome ROI. 

Trusted social media management services and experienced freelance social media managers can assure that businesses get the ultimate return on the social media management price they invest. 

Provide technical assistance: 

Social media management is about technology as much as about psychology. 

Hiring a certified freelance social media marketing manager assures you peace of mind that ‘technically’ you are doing social the right way. 

Furthermore, you will thank yourself for hiring a freelance social media manager when running paid campaigns and ads realizing the technicality involved.

Assists to do social the right way: 

Creating a social strategy needs a tactical and strategic approach. 

From performing a SWOT analysis to knowing the technical how of the social media management tools, a dedicated freelance social media marketing manager will handle your social the right way. 

An expert freelance social media manager ensures that you get the fullest out of the social media management price you put in.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” – Sean Gardner, Forbes Social Media Power Influencer, AI specialist

Let’s work together to level up your brand!

If you are determined to WOW your audience, build your branding, and push your business closer to a social audience, a compelling content strategy and social media marketing are what you need. 

And that’s what precisely I can offer you. Let’s connect through email or LinkedIn to discuss and identify your pain points and carve a Content Strategy that profits you in the long run. Let’s discuss!

One Thought to “Social Media Management: How Social Media Managers Can Help Thrive Your Business”

  1. […] Businesses must provide more on social channels than getting from their audience while forming a social media management […]

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